Name:
Bonnie Siegel
AIPAC Role:
Member of AIPAC's Board of Directors
Professional Profile/Associations
AIPAC national board member since 2021 who chairs the Kansas City AIPAC Council and serves on the organization's National Advisory Council; recognized at AIPAC's Washington Policy Conference in 2012 for building support among lay people and members of Congress in Missouri and Kansas. Chair of PoliticalBranding Associates, a political branding consulting firm she founded in 2017 specializing in candidate brand identity for congressional and presidential campaigns. Founder of ASE Group, Inc. (1988), an event marketing firm that pioneered the use of meetings and events as a branding medium. Served as national brand strategist for Ted Cruz's 2016 presidential campaign and senior strategist with Axiom Strategies, one of the largest Republican political consulting firms in the U.S. Active in Jewish Federation, Hadassah, and Young Judaea; she and her husband Matt met at Camp Young Judaea and were honored with the Mordechai Award in 2014 for their activism on behalf of Israel and the Kansas City Jewish community.
Accountability:
As a member of AIPAC's Board of Directors, Bonnie Siegel bears individual legal responsibility for the organization's conduct. Under U.S. nonprofit law, board members hold fiduciary duties to ensure organizational compliance with applicable legal standards, implement oversight systems for core activities, and respond to credible information about organizational wrongdoing. In Stern v. Lucy Webb Hayes (1974), the federal district court held that nonprofit directors who fail to supervise organizational decisions breach their fiduciary obligations. In In re Lemington Home for the Aged (3d Cir. 2015), the Third Circuit upheld $2.25 million in damages against nonprofit directors who ignored red flags and failed to exercise reasonable oversight.
